Communication Week - Transformations, an industrial product becomes art

The new library S.Gerardo in Monza, which opened its doors on September 25th 2010, hosted the show “Transformations, an industrial product becomes art”. Publitrust, partners of Parigi Group for integrated communications, has been realizing with Parigi communication campaigns for some years in which the industrial product is always at the center but it is showed extrapolated from its natural connotation, to turn it into a work of art. The Parigi hoses have taken shape in another dimension over the years.

Some of the images of the various print campaigns of the last five years were exhibited on large canvases in this show, which is part of the “Communication Week” event, which took place in Milan. Monza participated to this event for the first time and we are proud that it happened with our "works" in the year of our sixtieth anniversary.